Sunday, October 9, 2011

Social Media Marketing - LinkedIn Groups, Are They For You? Yes!

With groups, you definitely need to be strategic, so there's four things I want to share...

-         Pick strategically,

-         Share information,

-         Join the discussion,

-         Network.

LinkedIn will only allow you to join 50 groups. Some of those groups are going to require that you be approved to join them, so you will submit your information and then you will get the approval later. Some of them you will be approved to join immediately.

1. Pick Strategically ~ When you are looking through the groups on LinkedIn, look through the topic areas that compliment your business. They don't necessarily only have to be about your business, but something that compliments it. Where do you some of your customers and clients come from? An example, for me I teach and coach and implement for social media marketing, but I also am a sewer. Therefore I have also joined a couple of groups on LinkedIn that have to do with sewing. I have found customers and clients in the sewing niche. You are going to have to decide how much time you're going to devote. Take a look at the groups, which ones are going to be the best and don't join more than you can handle. Be strategic, pick the ones that you believe in the beginning are going to give you the most value for your time.

2. Share Information ~ This information can come from a variety of sources, but you're going to have common interests with the people in the group, that's why you join groups. You can share blog posts or you can share articles. If you are a prolific article writer, that would be great, you'll have tons of things to share. If not, you can also review things that you particularly find interesting and it very likely is that other people in the group will find it interesting as well. And be sure to share things that are directly related to that group. I'm not going to go in to the sewing group and just start immediately blasting out information about social media. I'm going to go in and I'm going to talk about sewing because it is also an interest of mine. I'm going to find out if there are any people in that group who actually have businesses that might benefit from social media. Going in like a bull in a china shop will probably just get you ousted out of the group.

3. Join the discussions ~ Participate in what's happening in the group, ask questions, post questions in the feed. You can watch for questions, you can put alerts on your computer so that you know when the discussions are happening within each groups. You might be able to answer a bunch of questions. If not, you definitely want to comment and give your opinion. Make sure you are adding value. Don't go in and say "nice post". That doesn't add value. Be sure that you're adding value, that people are going to want to read your comment and get something from it.

4. Network ~ Get to know the people in each group. Connect with them, send them invites to connect. When you send the invites to people within the group, what you want to do is you also want to personalize them. You want to say that you are both in the same group, maybe perhaps you liked the question they asked or a comment they made, or an answer they gave. Personalize any requests you send to people in the same group as you. LinkedIn groups are a really valuable source of clients, customers or contacts. Whether you end up doing business with them or not, there's still some awesome people to met in LinkedIn, just go out there and get started.

And now, I would like to invite you to get your Free Instant Access to 30 Social Media Marketing Tips & Techniques to build your home business using Facebook, Twitter, LinkedIn and YouTube.

The Best Things About Social Media Consultants

It may not come as a surprise but a lot of people have said that the Internet has indeed changed the lives of people. It was not long ago when the Internet was introduced to people and ever since, it has become the means of how people communicated and interacted with each other. For example, the success of social media marketing has brought about various successes to people who do business. Today, almost everybody has his or her own page in different social networking sites and this is the very reasons why business people should venture into social media marketing.

Perhaps you yourself is now online because you want to know more about social media marketing and how you could use it to your advantage. Are you considering getting help from social media consultants? If you are, then you wouldn't have a problem finding one because there are a lot of firms and individual freelance consultants who can offer you help. These are the people who know what to do and they have a pool of satisfied clientele who could attest to it. These are the best things about social network consultants:

A good social media consultant must be able to know how to produce content that people will read. If he knows how to write content like this, he also knows how to transform this content to help you optimize your website and gain valuable readers that can in turn become good paying clients. A social media expert knows that good content should not only be posted in the webpage but it must also be distributed to link people into the real webpage.

Choose the consultant who knows how to use social media marketing and knows how to do it well. First, the consultant must know that in order to be successful, you have to make sure that the steps that you make should fit the needs of your target clientele and that everything that you do online should give them only that or more. Work on the objectives of your marketing claim because from here, you would be able to identify the social network tools as well as mechanisms for distribution that you can use.

The best consultant is a social animal. Social networking only makes it possible for people to succeed if these people are all out in being interactive. Social network marketing is all about finding people and making long lasting connections. Social network consultants who are into several different types of social media is a good addition to your business marketing strategy.

Post web monitoring. The social media consultants who helps you not just on building but on post monitoring as well is the best in the market. If he shows concern for your webpage then you can be assured that he knows what he is doing.

Social Media Optimization Explained

What is SMO (Social Media Optimization)? Why is it important? What should I do about it?


August 10, 2006 marks the day when Rohit Bhargava, VP for Interactive Marketing with Ogilvy Public Relations, coined the term SMO. In his weblog, The Influential Marketing Blog, writer Rohit Bhargava brought to light a new service offering to clients called SMO. Rohit claimed that SMO is simply to "implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."

Rohit went on to set 5 rules to guide our SMO practices and everyone else jumped on the thought leader bandwagon to tag on additional rules. Today there are a proposed 16 rules for SMO according to Wikipedia. While the rules and Rohit's rules make great guidelines for SMO, they do not help us in practice much. This not only applies to SMO but social media marketing in general.

There is a ton of information from marketers, bloggers, and so on about SMO and social media but a lot of people and small businesses just entering the curve still don't get what to do with this info. The Social-Capitalist brings a real life experiences from the front lines of social media marketing to the table to help people get a grip on what is important now, and how to apply all this new information to themselves and their businesses.

The major challenge is, many people have very little time to devote to social media. So, lets get to the point. I know you are busy.

What is the Definition of SMO??

FastCompany says SMO is the distribution of social objects and their ability to rise to the top of any related search query, where and when it is performed. SEO + SMO = Amplified findability in the traditional and social web.

According to Bryan Solis, the godfather of pr 2.0, SMO is the new SEO. It is the new black. Similar to SEO, SMO has it's white hat and black hat people trying to get something to listen to it. In the case of SEO, it was Google. In the case of SMO it is the people. While SEO is still extraordinarily important, it is not enough to compete in a market turning more and more toward new media for information and answers.

What is the secret to a successful social media optimization for me or me company?

The answer? In a nutshell: EC = MC as stated by @TomForemski. This means that Every Business is a Media Company, or at least it needs to become one in order to maintain a sustainable competitive advantage to stay in business. Social objects have become so deeply embedded into the information exchange that social search is quickly becoming more powerful that search engines. Moreover, organizations themselves are needing to get involved themselves to truly optimize social media campaigns because the campaigns require being deeply embedded in a variety of content and conversations. The difference? You are dealing with people, the conversation you are having, the message you are sending, the video you are sharing is with another person- not a computer or a billboard audience, tv viewers who are not paying attention. SMO cannot be packaged into a box with a bow on top like SEO either. Why? Same reason, the human element is very real and word of mouth online is very real.

How are the smart companies and people in social media leveraging SMO to get results?

The straight-forward answer I will give you is that businesses are spending a lot of money and/or a lot of time to achieve be a social media leader in their particular industries. It is usually when they are spending a lot of money and a lot of time that they get the best results from SMO strategies. In a nutshell, the answer to this question is time and money. They are investing money into understanding how social media works, getting strategies from experts, and buying tools to monitor and automate the stuff that can be automated. They are investing time into learning how to take these strategies and put them into action. They are investing time into training employees and time into learning what to do themselves.

So what do I do now? I don't have time or money!?

First, breathe....

Do not be overwhelmed. The worst thing you can do now is panic and rush into creating a Facebook page or starting a company blog before having a plan. I will be one of the few to tell you that if you have not created a Facebook page yet, don't. Don't even think about it right now.

I will tell you, however, to take a look at what you want to achieve with Social Media. Need a guide? The Social Capitalist can help.